A mobile experience to make crypto useful
Contribution
Design Strategy, Product Design, UI Design
Bitso was Mexico’s first crypto exchange and quickly dominated the market. At one point it held 98% market share, so crypto in Mexico was largely synonymous with Bitso. The community was highly engaged, and our Telegram conversations revealed a clear request: they wanted the same control and tools from our web product on mobile. The project’s goal was to define a unified future vision for a single, end-to-end crypto product, since multiple business units were building different features at the same time.
Understanding goals and specific needs
The customer base Bitso had at the moment was really broad. We had new clients experimenting with crypto for the first time as well as seasoned professional traders, all of the using the same products at the same time.
We ran several interviews to gain detail about how our products were solving or not, their needs regarding investing with crypto. All of these findings were translated into three user personas that allowed us to communicate with the whole company about our target users and their specific needs.
A trust based approach with progressive discovery
A common finding we gathered was that all users wanted that the platform adapted to its knowledge level. The beginners wanted to have tutorials and educational content before depositing into its account. The advanced users wanted to go straight into the action.
But the customization was not only about knowledge, it was also about the transaction types they wanted to do. For some quick conversions, users wanted a quick trading interface, while for larger transactions, they wanted the full analysis features.
The objective of the project was to try to provide users full control over their experience during its crypto journey.
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